Light Christmas Campaign
As the design lead, I was responsible for art directing the campaign from concept to execution, including the curation for hundreds of images in each holiday theme.
DELIVERABLES
landing page, banners (Bannerflow)
ROLE
Design Lead + Curator
TEAM
Creative Director: Flo Lau
Designer: Jac Castillo
Copywriter: Lisa Hurley
CONCEPT
To invoke designers’ inspiration, these ads feature Christmas visuals in fresh and unique styles, that differ greatly from the traditional red and green Christmas images.